The company

Oztent is an Australian business which grew from the dream of one man into an outdoor company that now provides adventurers around the globe with products to help them get out and have awesome experiences. Never comfortable with convention, we pioneered the first 30-second tent, making sure it could withstand the harshest environmental conditions by choosing quality materials and enforcing a strict design and manufacturing process, together with rigorous testing – there’s nothing quite like the Australian outback to put a product through its paces. 

All of our products are crafted from experience, and whether the adventure involves 4WDing, kayaking, hiking, or just enjoying some relaxing time in the great outdoors, we’ve got you covered with quick, durable, comfortable and hassle-free gear. We back up our products with a committed customer care team to ensure everyone who gets in touch with us receives exceptional service - from product recommendation and support, through to servicing and repair.

The brief

In the 2016/17 product cycle, OzTent partnered in a sponsorship deal to feature two of their lighter camping products, the Malamoo X-Tra instant pop-up tent, and the Jet Tent Pilot Chair DX. The products were heavily road tested, and photographed in several locations across Gippsland for use in promotional content, brochures, and social media.

The products